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The truth about Pop-Rock is that very little of it comes from Hollywood. Other than The Talking Heads at Partages Theater in Los Angeles and perhaps The Partridge Family sitcom, Hollywood basically has not participated in the Pop Rock industry.

However, the Hollywood Entertainment Industry has been impacted by the emergence of numerous rock concerts and specials that have arisen on television over the last 35 years or so. The original Woodstock concert in 1964 set the precedent for two generations of televised rock concerts to follow. The Monterey Pop Concerts of 1967 and 1969, with such notables as Jefferson Airplane ,Jimi Hendricks, Janis Joplin, Otis Redding, and Simon & Garfunkel, also helped to clear the path for more such concerts. Don't Look Back in 1965 was a sensational concert featuring Bob Dylan, Joan Baez, and Donavan on tour. Celebration at Big Sur in 1971 was another trailblazer event featuring Joan Baez and John Sebastian at the Big Sur Festival. Let's Spend the Night Together was a 1981 concert featuring The Rolling Stones, directed by Hal Ashby.

Let's not forget the ongoing television rock concerts such as MTV and VH1, which have featured hundreds of rock musicians over the years on their own networks!

All of these developments have caused Hollywood to offer shows, sitcoms, movies, and television specials that it believes will attract viewers who otherwise would be watching these concerts. This has caused Hollywood to seek younger and younger viewers and to play the ratings game to a fault! If a show does not survive the ratings war after its first four episodes, it's likely to be replaced by some new upstart show which also will be so scrutinized, even if it means paying off contracts with performers.

My prediction is that this battle will begin to be even harder for Hollywood as more and more of these concerts are offered live over the internet, thus making the Hollywood television sitcoms, movies, specials and doucmentaries something that is on another medium altogether.



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